The COVID-19 pandemic reshaped music consumption in Mexico, accelerating the dominance of streaming platforms. Bad Bunny became the world's most-streamed artist of 2020 with his albums YHLQMDLG and El Último Tour del Mundo commanding massive Mexican audiences. Karol G's 'Tusa' swept Latin America, Maluma's 'Hawái' ruled mid-year, and Bad Bunny & Jhay Cortez's 'Dakiti' closed the year as the biggest Latin streaming hit.
