2000

Nigeria's music industry was transformed at the turn of the millennium by President Obasanjo's local content policy mandating Nigerian music receive prominent airplay. This galvanized a new generation blending hip-hop, highlife, and Afrobeat into a distinctly Lagos street sound. Lagbaja's masked Afrojuju anthems, Sound Sultan's socially conscious rap, and the Plantashun Boiz's harmony-driven R&B dominated speakers across the country.